An interesting apporach which Forrester is launching to segment user populations. Would be interesting to understand how these profiles vary industry by industry and function by function. Short slide show paints enough of a picture to be able to grasp the key concept. Tip - if like me you're struggling to read the words (and don't have your glasses / microscope) click on the little icon in the bottom right of the slide show and then click the option - full screen.
Friday, May 9, 2008
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