Google Docs have now added editing capabilities to Google Spreadsheets from popular phones, including the iPhone and Android phone.
Combine this with the fact that...
1. SAP recently launched a integrated CRM manager for your Blackberry - allowing users to keep track of sales calls and leads.
2. Salesforce.com recently launched a slick iPhone plugin which tracks events, leads, contacts and tasks. (see the demo)
As smartphone device penetration grows naturally through consumer adoption, Enterprises should consider how to...
(a) harness the value of these existing devices
(b) identify key staff who would benefit from one (e.g mobile sales force)
(c) stimulate / incentivize adoption e.g. through negotiated discounts
In an economic environment where every sale counts, and in markets where the entry costs of doing connected mobile CRM are currently uneconomic - these low cost mobile platform extensions offer real potential. (esp. when you consider China, India, Russia and Brazil - all key emerging markets are booming with mobile phone subscribers!)
Does the more portable, better connected, lifestyle-statement iPhone signal the end of the corporate tablet PC as the primarily delivery channel for CRM? If it's cheaper to maintain, setup and run - and more popular with end users the answer has to be - yes!
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