Whoever sells those black Woody Allen style psychiatrists couches should watch out. Access to expertise, anywhere, anytime just got a whole lot simpler - so now you don't need to go to Scotland to learn how to make Whisky or have to visit your local family psychiatrist to discover the truth about why you're being chased by a three headed spider with body of your mother-in-law.
Skype have launched Skype Prime, a premium pay-per-min call service which enables you to get in touch with (claimed) subject matter experts instantly through Skype. Apple are similarly cashing in on the 'learning premium', Garageband their music composition software now ships with a guitar learning module so you can become your inner Hendrix. Other places consumers go to learn and expand their mind include VideoJug, an online YouTube for learning, as well as the iTunes > Podcasts > Education, where you literally find thousands of knowledge snippets and lectures from all of the world.
So for businesses, what can we learn from all this? Wouldn't it make more sense to make Brand briefing seminars downloadable for Marketing execs onto their ipod? or for Flight Mechanics to get a video tutorial on how to service on new engine module?
Posts
0 comments:
Post a Comment