Couple of good articles popped up this week which are worth a read...
The
first "Generation V to change corporate culture" relates to the recent Gartner Symposium - reenforcing 'Generation V' and the risk of loss of the baby boomers. Couple of good sound bites but one particular one which struck a chord was ...
"implement applications that enable configurability and flexibility without affecting underlying infrastructure ... to produce the illusion of free choice"
It's easy to be cynical about such a statement - it does sound rather 'controlling' - but if you think about it. Put differently, I think this is really about 'freedom in a framework' how can we provide individuals with the freedom to be part of the decision making process. This doesn't mean providing a free-for-all, rather it's about being firm on the elements which are important e.g. the encryption rules, costs limits, interoperability standards, if you worry about those the 'rest' (e.g. the styling or interface) can be left to the end user.
The
second "Why consumer blackberries are good for business" relates the value of propagating consumer technology to serve both personal and professional goals. This resonates with the Employee Purchase programmes (ePP) we previously blogged about. In a way Google is permeating the enterprise in a similar manner through consumer adoption. How conscious this is as a business strategy to drive penetration is really a matter or opinion.
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